TMI or Not Enough?
I think the level of personal information that can be shared on a blog completely depends on the business and the target market of that business. I think a small business looking to create some brand loyalty could certainly add some personal content and show off the personality of the owner or company. It think this is especially true of certain niche markets. This would help to connect the company and the customer on a different level.
I do not think that being personal on a blog for a major corporation would be very appropriate. I think being personal in a blog for a large company could run the risk of it losing credibility with its customers. I have no interest in knowing Wal-Mart or Microsoft on a personal level.
In the blog for the company I am promoting, I would choose not to indulge much personal information because the owners/artists are fairly private, but I would certainly encourage adding personality. I think that it is especially important for a business that is promoting a creative or artistic product. If the owners feel compelled to share their creativity through their art, why not showcase the personality that generated that creativity?
I agree that being personal on a blog for a major corporation is not appropriate. The blogger is representing the company as a whole not just their own personal self. Again, I agree with you that personality is good to portray, as you don't want to be a boring blogger where it doesn't drive readers to return.
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