Advertising without spending money is pretty simple when using social media. However, not everything will be effective. It is important to remember your principles of good design, and to include a call to action.
Your posts should include your signature style, some compelling text, and a beautiful graphic. It is also extremely important that you tell your audience what you want or need them to do by including a clear call to action by using words such as like, share, or visit. This way, you can ensure that your posts will be attractive, effective and engaging. The call to action is the key feature that can turn an ordinary post into an "ad".
Here are a few (fictional) examples of posts (not ads) that incorporate a call to action.
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