Next Steps...
Finding four additional marketing tools for this business was a bit of a challenge. It is a small business that is not looking to become large or overwhelming. It is more of a hobby business than one that is needed as a primary source of income. With that in mind, I suggest the following tools that may be of use to the business.
I feel that the business would definitely benefit from having a website (they don't have one yet). I really believe that every legitimate business needs a website. It is one of the first resources that people use to find out about any given business.
The next tool that I think would benefit this company would be a Google+ page. I think that would be a good source to connect with others and make announcements. I like the fact that blog posts are automatically linked.
The third tool that I would recommend would be to try Groupon. It may be a challenging sell for a new crafting business, but the Groupon could include a half price, buy one get one, or a custom creation option.
The final tool that could be beneficial would be Linkedin. This is the one resource that I think our company fits into the least, as it is not a particularly "professional" business. However, I think it would be a good resource to connect with professional ceramists.
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