We have sampled and explored an overwhelming number of social media platforms throughout this course. There are certainly platforms that integrate better with some types of businesses rather than others. I think the media platforms that would work best for both the business owners and the business would be to utilize a website, Facebook, and email marketing.
I would have to say that the platform
I enjoyed most was Facebook. This may be due to familiarity, but overall it
seemed to be the best for this company, and this promoter. Unfortunately, the lack of social extroversion and savvy that I began this course with has somewhat challenged me during this class. I think that
Facebook is manageable for a daily or nearly daily use pattern and email
marketing and newsletters would be very useful on a less frequent basis. Due to
the fact that the business I chose to promote, So Glazed and Confused, is ultimately
going to be a small scale, hobby business, I think a smaller scale marketing
plan is appropriate.
I agree Facebook is a great place to start! Especially since it is so versatile. There is a reason it is so popular for sure!
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