Thursday, December 11, 2014

Week 15 Wrapping Things Up & Looking Ahead

So Long, Farewell, Auf Wiedersehen, Goodbye...

Like a few others in this class, I began this semester hoping to gain a better understanding of the business end of social media without having an established business to promote. I was not a frequent social media user, and had only ever thought of it in terms of personal use. I could not understand how it would relate to business, but I wanted to learn. Through this class my viewpoint of social media has dramatically changed. Although I won’t be taking it on as a career, I feel I will be able to both navigate and utilize social media far more effectively.

I think the primary thing I’m taking away from this class is that the line between personal and business use is rather blurred. I think that is a concept that one must be careful of and be respectful of. I read somewhere (unfortunately, I don’t remember where) that selling on Facebook is a little like trying sell to people who are hanging out with friends at a bar. If you are too pushy or obnoxious you run the risk of turning people off, and that’s the last thing you want when you are trying to grow a business. I think the emphasis on building connections and communication is important to remember. The rest will follow once you’ve built the relationships.

Throughout the class I frequently found the amount of information and platforms a little overwhelming (most likely due to my relative noob status). It was interesting to get an overview of all so many platforms, but feel I still have so very much to learn. I think I’ll pick one and keep exploring. The charity that I work for uses Facebook most frequently, so I think I’ll start there. This isn’t my work, but come visit if you’d like… https://www.facebook.com/cancerforcollege

Thanks for a great semester!

All the best,
Jill


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