Week 13 Optimizing Yourself and the Company (part 1)

Get to Know Your Customers

The features from Google Analytics that I think would be most useful for this small ceramics business to check regularly include viewing how many sessions, page views, and percentage of new visitors. I also think that viewing the demographics would be useful to see if we are reaching our target market or not. I think these features would be most beneficial to such a small start up in order to validate or verify that the work they are doing is on target.

Some other features that I believe would be useful for this business are:

Custom Dimensions:

Add the custom data you care about most: user data like demographics or purchase history, content data like page categories or product information, even behavioral data about those who use certain site tools.

Flow Visualization:

Flow Visualization reports let you see and analyze the path a visitor takes on your site. See where they came from, the pages they moved through, and where they exited your site.

Audience Data & Reporting:

Focus on your audience: the kinds of people they are, where they come from, how they find your content, and how loyal and engaged they are.

Traffic Sources:

How do people find your site? Use Traffic Sources to evaluate the effectiveness of your referrals, direct traffic, organic (unpaid) search keywords, and custom campaigns.

Search Engine Optimization:

The Search Engine Optimization (SEO) reports in Google Analytics help you understand how Google Web Search queries led visitors to your site.

Ecommerce Reporting:

Use Ecommerce reporting to identify your best-selling products and most powerful promotions. You'll see what customers buy and how they do it, whether with complex transactions or one-click purchases. Trace transactions right down to specific keywords, understand shopper behaviors, and adjust your shopping cart to build loyalty and sales.

Wildfire:

Wildfire by Google lets you easily publish social content (such as pages and posts) and measure the engagement, leads, web visits and revenues driven by your social marketing. There are multiple integration points with Google Analytics.