My Target Market *Revised*
So after much debate, deliberation and dragging of the proverbial feet, I have decided to promote a different business than I had previously planned on. The company that I was going to promote has an established social media presence run by someone who knows what he's doing. I don't want to gunk up the workings. So I have decided to work with a family member on a new business venture. It is a small (and brand new) ceramics business called So Glazed and Confused. I feel that because it is new and they have nothing but a domain name it would be more interesting and a better learning opportunity than tagging on to something that already works.
Our initial analysis of the target market includes:
Demographic Analysis:
Older men and women (55+)
Baby Boomers
Middle or upper-middle class
Psychographic Analysis:
Appreciate hand made art
Liberals with eclectic tastes
Believes in supporting local artisans
Behavioral Analysis:
Enjoys collecting interesting items
Shops online
Attends street fairs
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